I suppose some form of overture would be appropriate, a brief historical summary, preferably with some poignant detail to exemplify how far we've come, what dedication we've shown. The idea being that this will give you “real” insight into our fundamentally sincere motivations, conferring a veneer of authenticity to our work. In the end we do what we do, and you make it what you will. Some people drink, some collect stamps, some prefer gardening or cross dressing. This is our thing. This is our two-word gesture to life as a statistic. In case of anxiety, just infuse longer.