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Mumbai, India
Submerge is a breakthrough concept that has revolutionized the music and clubbing scene in India.
Submerge was essentially born out of frustration. When we first began in 2003, it was because there was no alternative to the mainstream. No matter where you went, you got the same old music and the same tired experience.
We were sick of it, so we created a night devoted to the music that we wanted to hear and move to. We wanted to play fresh and innovative music from the global club scene because that’s we were into. It wasn’t about catering to the masses; it was about being on the cutting-edge of music, and delivering an experience that was fun and unique.