Digital agency Cimex brought Ignite on board as youth experts to lead the editorial direction for the website. We produced editorial on a daily basis, created a weekly email newsletter, produced podcasts and reports on events and managed the brand’s presence on YouTube, Facebook, Myspace and Bebo. As part of the editorial policy we also brought young people from across the country on board as co- contibutors to produce blogs, articles, podcasts and videos.