Rowenash 'Nash-I' Rose who sometimes goes by the moniker 'Danger the Producer' started out as a rapper but was convinced to pursue Dancehall and Reggae after meeting one of his now Business Partners and fellow artiste Craig Hickey aka Ignius. While attending high school Nash-I was introduced to Dancehall artiste Mad Cobra who was his first established mentor in the industry. It was during this period that Nash-I got groomed as he did some 'ghost' writing for a few artistes. He later met Jamaica's mixtape pioneer and music producer Cassette Jones who worked with Nash-I encouraging him to tap into his other hidden talents. By 2007 Nash-I and his business partner Ignius teamed up with Shieka Hunte aka Shiekie Warrantee, who they invited to come on board as their manager and investor. They decided to take their musical passion to higher heights and create a brand of Reggae music which would be a force to be reckoned with in the music industry.