Loversrockradio "The Feel Good Reggae Station"
Loversrockradio was launched in 2008 from the mid-suburbs of Cambridge, UK, at a time when internet radio was still in its early stages and relatively low-key. The station was founded by Livy B, with a vision to create a platform for listeners who craved continuous music with minimal chatter. Livy B named it **Loversrockradio** and established its ethos around promoting “The Feel Good station.” Initially, the focus was on reggae, particularly the smooth and romantic subgenre of Lovers Rock, which quickly gained the station a reputation for its uplifting and soulful sound.

In 2010, Livy B’s cousin, Winston C, joined the station as a presenter and later took on the role of station manager. Under Winston C’s leadership, Loversrockradio expanded its musical offerings beyond reggae. While reggae remained the station's core, it began to incorporate other genres like *Soul, Slow Jams, R&B, and Rare Groove**, appealing to a wider audience.