LOAS is the side project of Luis Estrada, with a solid experience in the world of electronic music as a audio visual producer born in México city in early 80's and raised in la Tia Juana (Tijuana) México. Has more than 10 years in being part of big productions like a promoter, designer, vj, dj or booking for the electronic music scene, being part of renowned parties and festivals from north to the south of México, big fan of music, design, technology, synthesizers and electronic music dijing since 2003 collecting a bunch of tracks from diferent kind of styles; in 2006 he start to produce visual stuff for brands like EMPO: Benny Benassi and Above & Beyond, Friktion: Global Underground - Micah Lukasewich, Avant Garde: Paolo Mojo, Ommix Productions: Fantastic Fest, Atmosphere Fest, Sun Reload.

In 2011 he start working in Iboga Records México label based in México city; collaborating like a creative mind working with a big names like John Aquaviva, Khainz, Antix & Fiord, Weekend Heroes