Mainly known for breaks and electro under the name Adrack, Adam Morrow needed an outlet for his love of harder trance and techno. DJing for over ten years, Adam launched the Konceptek moniker in 2009, to create that outlet. Pushing mainly Hard Trance, Konceptek often ventures into other hard dance styles, including: Hard House, Psy-trance, Hardstyle and Hard Tech/Tech-dance.