Before you begin developing your book or information product it's important to learn about your market. Tap into their needs, desires, problems and irritations. Penetrate the mindset of the group you intend to target with your book.

Don't settle on your topic until you've found a market with problems you can help them solve. That's what successful information products do - they solve problems common in a specific niche market. If you're not satisfied with the size of a market or your ability to pinpoint pressing problems you can help them solve, or you can't locate enough information, move onto to another market. Don't waste too much time because there are plenty of opportunities available.

If you're not already a market insider, search online for locations people in this group are likely to frequent. Look for related blogs and
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