"Ille Bra Records" is a record label that was established in Moss (2013) by Jonas (Kokk’N’Roll). Today, the record label is run by Jonas, Andreas (DJ Prince Positive), and Uyi (DJ DONNAH). The record label has previously released Ubåt, "Ghetto Media" in 2013. And Olefunken, "To Hanne" in 2016.

"Ille bra", meaning "terribly good" is a well-known and positively charged expression (an oxymoron) that originally comes from Østfold. The phrase is used in, among other places, Fredrikstad, Sarpsborg, and Moss.