In this episode of HealthTraits, Bill speaks to host Kimberly Henrie on the importance of avoiding proprietary blends. As Kimberly points out, with so many supplements on the market it’s hard to know which ones are the best choice for your health.
Bill agrees, and points out that the myriad of marketing creates a fog that blurs some of the truths about these products. Some of the things he and Kimberly discuss about the many products on the market today include:
- Products that do not list all of the ingredients on the label
- What terms like “organic” mean in regards to supplements
- Some of the marketing terms that commonly mislead consumers
Tune in to hear Bill explain the term “proprietary” and the importance of providing full disclosure to the consumer. He also answers Kimberly’s questions about what other things merchants do to try and enrich their products beyond the misleading marketing terms.
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