When Hell launched his International Deejay Gigolo Records in 1996, his rebellious creative streak gave the label a punk DIY aesthetic. An open-ended techno imprint with a natural pop sensibility, Gigolo immediately stood out and attracted like-minded artists such as Fischerspooner, Vitalic, Miss Kittin and the Hacker, Tiga, even the Pet Shop Boys, Jeff Mills and Dopplereffekt.