GEElab

Melbourne, Australia

RMIT University's Games & Experimental Entertainment Laboratory – the GEElab – was established in 2011 and is the latest addition to a significant research and development investment in Games at RMIT University in Australia and in Europe.

The GEElab is a creative think & design tank for what is next (in 3-5 yrs) in games & entertainment. We conduct applied, yet critical research at the intersections of game design and game thinking with architecture & urbanism, with mobility, with various media, with entrepreneurship, as well as with novel types of engagement in non-entertainment contexts. The GEElab team explores and evaluates the ways that games and everyday life will mix, and how one could, meaningfully, colonize the other.