Pritchard approached the turntables and mixer with a strong desire to create original music and wasn’t fulfilled just playing back other artists’ music. He developed new concepts though deep reflection and startd sculpting his artistry & music. He dove into sound design and waited for the right production tools to be created. He has stated the importance of music technology and wonders what kind of music artist like, Jim Morrison or Jimi hendrix would make with the tools of today. His music reveals moments of a deeper subconscious flow with trance inducing quirky timbres and unexpected dynamics.
A fan of NIN , pritchard identified with the production style of Trent Reznor and aimed to blend his guitar into the music he loved.
The guitar is his rosetta stone used to explore any given soundscape, finding unexpected dynamics . He stays humble to the power of music production and the tools of lately