The African Dub Father and once upon a time, the bass player for Jozambican reggae/dub outfit 340ml, Rui Soeiro (Dub Rui), is the brainchild of the WE❤DUB, dub vaults, Dub Saved My Live, The Vinyl Experience brands (A series of events, life style and music compilations to showcase dub music).

Started DJ’ing in the late 90’s in Southern Africa.

From a 7,000 crowd in Reunion Island to the Marseille-Paris TGV, Maputo to Cape Town, Jo’burg to Durban, Dub Rui has performed at various Mozambican and South African clubs and festivals, the prestigious Télerama Dub Festival Circuit in France and more.