Award-winning Los Angeles based DJ, producer, radio & music TV host William Reed aka Pleasure Principle brings his signature blend of sunshine drenched and feel-good disco, funk, rock, soul and boogie.

New Single "Let Me Hear It" Released November 2015.

Resident DJ @ Soho House, No Vacancy, The Standard, Ace Hotel Downtown Los Angeles, Harvard & Stone, Skybar

Founder / Promoter @ Singles Going Steady, Cruel Summer Pool Party, French Kiss

IG @DJPLEASUREPRINCIPLE
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