I started in the industry in 1998 at RPM Dance/Gallo and worked their until 2008. Did a short stint in the mobile industry 2008 - 2009 and then joined Soul Candi Records in 2009 - 2014. During time at Soul Candi I also started F! Records. 2014 Joined the Universal Music Group, started U Dance SA and started working on mobile platform The Kleek.

I have over 1500 compilations to my name, over 7 000 000 record sales under my belt and multiple gold and platinum albums. I was the A&R behind SA's longest and biggest running dance series 1999 - 2014 namely Bump and created many top SA Dance brands.