Hip-Hop is not dead, just unconscious; if someone with the Master Grip can reach her, she can be revived.

Born Magnetic Allah (B-Magnetic) is such a man with the Master Grip. He is the Light shining within Hip-Hop’s current state of darkness.

Armed with a determined idea that you need not be a gangster, a drug dealer, or one who is disrespectful of women to rise to prominence within this art form, B-Magnetic is on a Mission.

B-Magnetic has been perfecting this particular element of Hip-Hop since 1986. Also a member of the Five Percent Nation of Islam, his message is refined with consciousness without being preachy.

Rap music need not be morally bankrupt to be hot. Conscious rap need not be “holier than thou” to be effective.

B-Magnetic is blazing the trail, which emphasizes the happy medium between the two. Consciousness has its own impressive swagger and B-Magnetic is a living reality of that fact.

B-Magnetic is THE catalyst for revolutionary change in Hip-Hop!