About Us Amplified is an alternative soul collective run by Jean-Claude & Zak operating out of London since its inception in 2001. The mandate has always been the support and promotion of black music not embraced by the mainstream yet loved by millions around the globe. This singular goal alongside the support of the public has enabled Amplified to grow and become a subtle yet strong presence in the black music scene in the UK. At present Amplified has several events and residencies that cover a wide spectrum of music/ Since its creation Amplified has strived to work with artists and organisations from around the world to assist in sharing their product with an eager and willing audience.