Freedom and Responsibility
00:00
My friend is forever shouting about his Freedom. It is the only song he sings.
Freedom is a good thing, but our love of freedom is why family sizes are shrinking. Children are a responsibility.
Freedom and Responsibility are paired opposites, a duality. The more you have of one, the less you have of the other.I had written only those few words when I received a request from the American Small Business Institute to answer a question from Glenn in Calgary; he wanted me to predict the Top Five Qualities of an Advertising Consultant in 2023.
I had the Freedom to answer however I wanted. I could be flip, funny, cute, self-serving, dismissive, scholarly, insulting, pedantic, or predictable. My Freedom was unrestrained. But I also had the Responsibility to give Glenn a list of five specific, attainable goals that would make him and his clients more successful.
I told Glenn the Top Five Qualities for 2023 would be these:
Ability to write good ads. I’ve never seen a business fail due
Comments
00:00