Sarah Guldalian: Thank you for joining us today on Vision Unleashed, the podcast for leaders. My name is Sarah Guldalian, and I am your host today here with Zach Clark, founder and lead coach of Development and Leadership Coaching.
Zach Clark: Hello there, Sarah.
Sarah: Hey, Zach. How is it going?
Zach: Oh, it's good. It's good to be here with you.
Sarah: It's good to be here. All right. Well, today, we want to talk about getting your message right. How important is that?
Zach: It is absolutely one of the most important things we as leaders have to do well, getting our message clear and communicating clearly what in the world we're doing and why and what we're trying to accomplish in the lives of the people we serve.
Sarah: Absolutely, right? When it comes to communicating your message, you're talking about organizations. What do you want to focus on the very most?
Zach: Well, I think the key, in terms of the focus for your message, is to really make sure you understand