What do we mean when we talk about meme mediation? To what phenomenon, exactly, do we refer? This episode is a more in-depth look at how the concept of memes works with media. Thanks to Falk’s feedback on the last episode, this one gets straight to business and discusses how the dichotomy of semantics versus structure relates to the dichotomy of memes versus media. Here we look at an introduction to the qualities that a good meme needs (the same as what makes for a successful gene) as well as solidifying the analogy. Later in the episode, we explore some of the implications of meme theory essentially being allegorical.