Writing for the Web

The Web has created dazzling new opportunities for writers. Today's guest, a former writer for iTunes and other Apple projects, explains how you can get involved.

For the past decade Karen Anderson has been involved in writing, designing and producing user-friendly Web content for consumer audiences. From 2000 to 2006 she worked for Apple as a writer for iReview and the iTunes Music Store and as the managing editor for the one-million-member .Mac Internet services Web site. Karen currently writes content for commercial Web sites as part of a Seattle search engine optimization team.

Please join Karen and Paula B. as we surf our way through:

* What opportunities there are for writing on the Web
* How search engine optimization affects Web writers
* What "chunking" is
* Why it's so important to get "signup pathways" right
* What white papers are and why writers should care
* What it was like evaluating sites for the Webby awards
* What it was like writing fo