Search Marketing

Friday October 21st at Noon EST: Allen Jordan, Managing Partner of The FarPoint Alliance and online marketing expert, joins host Donna Amos to discuss search marketing.

Allen Jordan, Managing Partner of The FarPoint Alliance is an innovative, results-orientated marketing technology expert with more than twenty-five years of proven experience in creating and managing search marketing, social media marketing, and online reputation management strategies for clients wishing to increase their revenues, online traffic, and maintain a positive brand image.

His passion and expertise for “everything Internet” has led to interviews by multiple media outlets such as CNET, MSNBC, New York Times, and New Jersey Star-Ledger. His educational credentials include graduate degrees and multiple specialized certifications.

Allen will discuss the difference between SEM and SEO, the biggest challenge in search marketing, how search marketing has influenced the marketing process, the best way to