41 – Interactive Materials

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  Last week we talked about the mobile internet and we compared Dedicated Mobile Sites to Responsive Web Design, we covered a lot of aspects of these two platforms and to move on from there, mobile and the mobile is just one of those topics am not really to leave yet, but the topic I am going to talk about today can also affect the desktop user as well, so this is not going to be primary mobile based but I will cover a lot of the mobile benefits you can get. So today let’s talk about Interactive materials, brochures, magazines, flyers, pretty much anything that used to only be used for print items, which can now be used as interactive material. Well today we are going to discuss what interactive brochures are, how they work, and the benefits...
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