21: Email Analytics

Review of Text Analytics Concepts
This episode walks through building a simple email analytics program. To get the conceptual foundation, check out the previous installment: Episode 20: Unstructured Data & Text Analytics
Unstructured Content with Metadata
Much of what is called “unstructured data” fits this category.
e.g. A Twitter post has
Unstructured content
The text of the tweet
Metadata
User account
Date/Time
Client app/device
IP Address
Location (maybe)
Targeted content within indeterminate structure
The known structure is defined outside the content:
e.g. The Acme Widget Corp is monitoring Twitter looking for tweets that contain:
Any reference to Acme Widget Corp (in various forms)
Tags (@ or #) that are relevant
Positive or negative sentiment
Actionable feedback
Email Analytics: Goals of the Excercise
Conceptual
Provide a simplified end-to-end model of unstructured data visualization
Functional
Provide an example of email analytics that includes both the metadat