Gold or Pyrite?

Welcome to Season 2 of Raw Data! There's been a lot of buzz about big data in the past few years. The success of companies like Google, Facebook, and Amazon has helped fuel the growth of second generation data companies seeking insights in data like miners hoping to strike gold. But is all this data we’re collecting really that valuable? What will our daily lives be like if the big data promise is fulfilled – or for that matter, if it fails?