40 - PlanetRead

“700 million people can’t read a newspaper today in India.” PlanetRead’s mission is “Literacy for a Billion”. It’s a registered non-profit which innovates, researches, implements, scales and engages policy and corporations around cost-effective and scalable solutions to support literacy. PlanetRead has implemented Same Language Subtitling (SLS) on mainstream song-based TV programming in eight major languages, on Doordarshan, India’s state television network, and Zee, one of India’s top private networks. As a result it has delivered regular reading practice to an estimated 200 million weak-reading TV viewers and conducted impact studies on their reading skills. PlanetRead’s goal is to have SLS on all song-based TV content in India in all official languages, and over time to leverage the India scale up to promote SLS in other countries. Bill Clinton has called it “a small change that has a staggering impact on people’s lives”. Brij has a Ph.D. in Education from Cornell University and a M