Gated

In this episode, we interviewed Melissa Moody, the CMO of Gated. Gated is a technology solution that helps professionals get only the most relevant e-mails in their inboxes. It started with the founder’s problem with being bombarded by irrelevant sales e-mails. He later thought the solution he found can also be terribly valuable for everyone.Melissa shares how they continuously shift the way people communicate at Gated. They believe that the way to win in today’s world, where more and more AIs are being developed to make content and play the algorithm game to reach people, is to bring value that aligns with human needs. In this episode, we discussed:
What Gated is and what it does for businesses and professionals.
The concept of Challenge E-mails and Allowed List.
Recommendations for senders to stand out and give value.
Future plans and long-term goals for Gated.
The importance of putting human needs in your content.
Michelle talks about the challenge of having a clear brand voice and