Thinking Like a Human: Availability

Which is more common: death by shark attack or death by falling airplane parts? It’s likely that you chose the former, possibly due to the emphasis placed on shark attacks by the media. If so, you may have been misled by the availability bias, which causes us to estimate the probability of an outcome based on how easily it comes to mind. Listen to Senior Analyst Toby Koerten explain the thoughts of some of the top minds in behavioral finance on availability bias, how it is used by politicians and marketers to influence the masses, and how it can affect the advisor-client relationship.