Optimizing Online Forms For Conversion

Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me you mother’s maiden name. How rude! When you are pumping time and resources into designing your site, you should pay extra attention to the form – it’s a hot spot for turning visitors into leads for your business.

Be sure to read how less form fields can increase conversions on the Marketing Technology Blog. As well, our friends at Formstack published a form conversion report worth reading.

And don’t take my word for it; Expedia gained $12 million in profit by removing just one redundant field from a form.

Also – You may have heard about a decision by the FCC about Net Neutrality, well, we have a couple of opinions here, as you might have guessed. Getting better leads – as long as we can – Today on the EDGE!