Making it easy

Making it easy –  Episode 2 On this Interactive Print Show Episode 2, it’s all about fitting interactive print in with the other marketing, advertising and PR that you do and why it doesn’t need to be complicated, time consuming or even difficult to do, in fact it may be just the catalyst you need to make things far more structured and easy than before. IN THIS EPISODE OF MAKING IT EASY Where does interactive print fit in with cross-media (or trans-media) activities Why having a gap between traditional and digital marketing, advertising and PR makes very little, if any sense Why the phrase “omni-channel” is really starting to become a buzzword for retailers How you can turn many more activities in to sales opportunities – the print enabled “pop-up shop” Some great podcasts to help you with marketing  – they are free and exceptionally good   INTERACTIVE PRINT EPISODE 2 RESOURCES Dan Sullivan – Strategic Coach Hidden Creative The DMA  The DMA.org The PPA The Mobile Marke