Complementary technology and ideas

Complementary technology and ideas – Episode 3 In this Interactive Print Show Episode 3, I shift slightly away from simply using print as an interactive “trigger” to examine the ways that technology used for interactive print or complementary technology is being used in other places and why, as we see this happen, it will have a major impact on the number of people realising and the accepting that a physical item can have far more “digital space” attached to it when used in combination with a smartphone, tablet or other device. IN THIS EPISODE OF TECHNOLOGY AND IDEAS Why technology is not something to be avoided by anybody looking for better, more profitable marketing, advertising and PR and is getting easier to use. Examples of great and award winning augmented reality campaigns. How people behave differently, say different things and have different preconceived ideas when it comes to different technology. Why it’s not just the young who are using their smartphones and tablets.