Deeper Experiences | SEGMENT 3 | #94

How people communicate and gain information has fundamentally shifted. The way companies market to consumers needs to follow suit. Marriott International (@MarriottIntl) Global Marketing Officer, Karin Timpone (@karintimpone) says to be successful, you need to have a creative and intimate conversation with customers to better understand who they are and anticipate their needs. For more on where "metrics meet magic", listen in.