Back2Basics

This week we have a special guest - it's planning superstar Tom Kislingbury. And we are talking about Awareness...

Think this is sounding exceptionally vague- YEAH it's a big word we bash around and need to explore further! That's what we are discussing this week! What do we mean when we talk about awareness? Is this where we should be focusing our energies? And if we do focus on awareness as a KPI then what do we need to clarify?

This is the nitty gritty of what we are doing "all day err day!" so tune in/pipe up on guys!