Customerrelationshipmanagement

Cornell Hospitality Quarterly – The Drivers of Loyalty Program Success: An Organizing Framework and

SAGE Business & Managment

16 years ago

Cornell Hospitality Quarterly – The Drivers of Loyalty Program Success: An Organizing Framework and

customerloyalty

rewardsprograms

customerrelationshipmanagement

#loyaltyprograms

+4

+4

+3

+3

+3

+2

+2

+2

+1

09:05

customerloyalty

rewardsprograms

customerrelationshipmanagement

#loyaltyprograms

+4

+4

+3

+3

+3

+2

+2

+2

+1