CXTECHFEST - Data-driven Customer Experiences

CliffCentral.com — The world is changing. Customers are more demanding. Customer loyalty is decreasing. New technologies are emerging. And the pressure is on for share of the customer! To better understand the world of customer experience the Futurology team had a chat with many of the speakers from the CX (Customer Experience) Innovation & Tech Fest held in Johannesburg. In this podcast we chat to Andrew Vorster, who shares his thinking about understanding your customer through data. Although Andrew has spent the last 20 years living in the UK, he is first and foremost an “Imbongi” – an African Storyteller, an honorific he picked up in his youth when armed with a portable slide projector, he would entertain the locals from surrounding farms with stories of far off places that his father had travelled to, regaling them with tales of cultures and technologies that had not yet reached our shores. Today, as an Innovation Consultant, it is he who travels far and wide in search of the