Raising Drivers

By targeting children, auto marketers help ensure that future generations continue to have a passion for driving and owning cars. Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca