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Discovery Only with J Cornelius

Discovery Only with J Cornelius

Ever dive into a project and realize the scope is completely off? How about realizing the client is the wrong fit? Paid discovery projects help minimize these issues. J Cornelius of Nine Labs explains how being more focused and intentional with a small discovery project benefits both you and your client’s business.  We chat the various ways discovery projects can be executed, what they include, why they’re important, and how it sets the tone for the rest of the project.
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Show Notes:

Nine Labs' Risk/Knowledge Curve Diagram
Sample Empathy Map (PDF) from Standford Design School
Personas from
Wikipedia: Value proposition
Umair Haque
Ahmad Jamal
Bones Restaurant
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