Data-driven Design with Matthew Oliphant

UX expert Matthew Oliphant stops by the show to help define what data-driven design even means! We discuss testing assumptions before a project begins, as well as how UX research affects process and the project lifecycle. From critical business decisions to design and development, we chat about different ways to test a website or app, real-world scenarios of testing, and how to make sense of it all to fulfill client and user goals.
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Show Notes:

usertesting.com
usability.gov
Optimizely
Salt & Straw
Human Performance Engineering
User and Task Analysis for Interface Design
Staging (cooking)
Boys Over Flowers
Expatriate
Tapeheads (line at 1:18)
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