Balancing Conversions with User Experience

Ad revenue is often a “necessary evil” for many sites. When designing and developing an ad-driven site, you must balance conversions while also accommodating the site audience—can you do so while maintaining professional integrity and delivering an excellent user experience? We discuss quantitative vs qualitative metrics, how much they should inform decisions in design and code, and chat about how designing a responsive site with ads as a priority affects every part of the site project cycle.

We also ask: what does a “minimal blogging platform” mean to you? Let us know!
< Download MP3 >      < Listen on ctrlclickcast.com >
Show Notes:

Masuga's tweet about a dead-simple blog
What is a minimal blogging system? Let us know!
Craft Contact Form Update
Perch: Feedback Requested for future version
EllisLab: Fully removing index.php from URLs
Kevin Thompson's original remove index.php post
Wi