Twisted Branding

Do you know your brand?  Or do you know what a brand is?  A strong brand is invaluable as the battle for customers intensifies daily.  Marketing is what you do, branding is what you are.  Your brand resides within the hearts and minds of customers and prospects. It is the sum total of their experiences and perceptions of you and your business.  Some of these you can influence, and some you cannot.  Shirley Gutkowski, BSDH Host of Cross Link Radio discusses branding with Wendy Pike Owner and President of Twist Office Products.

Wendy and her husband built a large office supply dealership in IL which sold in the late 90’s to US Office Products, which is now better known as Staples.  She worked corporate for 2 years and decided to take a step back and retired for eight years offering small business consulting and teaching business classes at College of DuPage and Benedictine University.  In 2007 Wendy got back into the industry and has acquired 8 dealerships in the MN and IL areas and ‘T