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  • 1 year ago
Competing Against Luck

Competing Against Luck

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Co-author of the book Competing Against Luck, Karen Dillon joins us to discuss what every company needs to do to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

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