Michael Baldwin: Creating powerful presentations

Michael Baldwin, author of the new book Just Add Water: An Incredibly Easy Guide for Creating Powerful Presentations. Michael is an accomplished leader in the communications industry with more than 25 years of top 10 advertising agency experience in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns.
THE FIVE KEY TAKEAWAYS FROM THIS INTERVIEW:
1. "Cavemen did a better job presenting than we do today." Michael explains why.
2. You must create a "CCO," a crystal clear objective. Your simple goal is to convince the audience of X.
3. "Never let them see you click," and other rules for presenting.
4. The universe of presentations consists of only three things: you, your content, and your audience. How do you connect them effectively?
5. There are 30 MILLION presentations delivered daily, according to statistics. DAILY! Can you imagine the millions and millions of missed opportunities to impact, inform, and inspire