Mark Schaefer: Cracking the content code

A pleasure to welcome back Mark Schaefer to the show! Mark is a college educator, consultant, speaker, and best-selling author of five books. He joins me today to discuss his latest book, The Content Code: Six Essential Strategies to Ignite your Content, your Marketing, and your Business.
Notes from today's discussion:
1. "This is the marketer's Book of Hope!"
2. You need to break through the wall of information density.
3. The psychology of sharing, and why sharability matters. And how you do it...
4. Three reason's people share content. Trust me, you only know two of them...
5. The connection between brand and content transmission.
6. "Content is not the finish line. Content is the starting line."
7. "We are in the most difficult time to be in marketing. But also the most exciting."
8. It is not about likes, followers, and pageviews: it is about transmission.
9. Successful content marketing has (virtually) nothing to do with content.
10. When executing a content strategy, you need to