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  • 2 years ago
YBUC 49 Marketing Kazspa - How to Stand Out from the Crowd with an Online Course

YBUC 49 Marketing Kazspa - How to Stand Out from the Crowd with an Online Course

Book coach Azul Terronez jumps into the Marketing Kazspa hotseat to talk about how to stand out from the crowd when you put together an online course or program.

Highlights

• Publishing a book builds authority, establishes credibility and even gives notoriety (in some cases)
• Books tend to be the constant for people who are serious about growing their businesses
• Azul shares that he wants to build relationships and reach people without being “spammy," and wants to know how he can successfully transition from delivering one-on-one coaching into delivering a group coaching program.
• Building relationships is key to not being "spammy"
• Start with the “tribe” you already have
• Create a subscriber incentive with an enticing lead magnet
• Find out what your audience needs and what would be of most value to them
• Use challenges to grow and engage your audience
• Create the value and the content before asking people to invest in you (Give away something you would normally sell - Cheat

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