Additive manufacturing is turned on its head with adaptive manufacturing in the case of 3D printed insoles by Wiivv Wearables. CEO and Co-founder, Shamil Hargovan, explains the mind blowing process that brings these custom fit orthotics to life through 3D printing with unique materials and marrying adaptive manufacturing techniques with traditional ones. We dive into how custom 3D printed products fit into the marketplace, where to put the price point at to stay and remain competitive, while also being profitable - even considering a hybird 3D printed final product for a mass customization market.
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