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140 - Specialising and Finding Your Niche with Karim Marucci

140 - Specialising and Finding Your Niche with Karim Marucci

Watch the video of this podcast here.
Who is Karim Marucchi?Karim’s company, Crowd Favorite, is a WordPress speciality development shop that works specifically integrating WordPress into large enterprise systems. The company is an amalgamation of three companies that came together around 4 years ago for their complementary specialisations. These were - Karim’s original company, VeloMedia, the late Alex King’s, Crowd Favorite and James Archer’s design firm, Forty.
Although Karim’s background is in architecture, in 1994 he founded one of LA’s first web agencies. (One of only three in LA! How awesome is that!) In 1997 when the internet was growing fast, they were acquired by a large famous firm that went public. When he left that company, he went to work for a major advertising group in Europe. He then founded another company there and took it public on the Italian stock exchange and worked with a major European conglomerate to buy small web shops and p