Fashionista Priya Scroggins has scoured the planet to create a shopping Nirvana that taps into the bathing suit beauty within women of all shapes and sizes. Incorporating the four primary emphasis points of “Fit, Form, Function and Fashion” – which she dubs the “Fit Philosophy” – Scroggins has ingeniously removed the stress and guesswork from choosing the most flattering and fashionable swimwear for women.
Scroggins’ own battles with understanding the importance of fit and confidence stemmed from her childhood of being teased about her looks and body. During and after that stage of her life, she became increasingly determined to develop an understanding of fashion, style, makeup and hair. Once she figured this out for herself, she began helping friends, fellow college students and co-workers, eventually realizing how she could help millions of other women face this challenge of finding the right look – whether with apparel, hair and/or makeup.
With her mother - a multi-cultural di