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  • 1 year ago
#171: Groundbreaking Communication Hacks

#171: Groundbreaking Communication Hacks

This week, Rick Otton interviews Iven Frangi, a long time friend and communications trainer, hear new ways to structure a conversation to boost your sales. 04:12 Which is more effective? Digital or face-to-face 05:42 History of sales communication-what changed 06:18 How to tailor a solution 07:04 Know the different paths to purchase 08:19 Outdated selling methods 09:21 Communication framework 11:27 Industry specific behaviour 14:01 The sales pitch 16:37 How to subtly build credibility 21:12 Flipping the sales path 23:42 What’s the real problem? 24:54 Key takeaways

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