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  • 3 years ago
100: Ted Matthews Author and Co-founder of Instinct Brand Equity Coaches

100: Ted Matthews Author and Co-founder of Instinct Brand Equity Coaches

Founding partner of Instinct Brand Equity Coaches
Author of #1 Business Bestselling book “Brand - It ain’t the logo, it’s what people think of you”, His book is the clearest explanation for brand that I’ve ever come across.
He was responsible for bringing back the 3 stripes for Adidas and convinced Energizer to keep the bunny.
Some great branding insights in this podcast - the exact steps you need to build you brand foundation, the 14 minute interview and questions you need to ask your customers
Whether you’re just starting out, or established in business, there are really important lessons in this discussion. I had to take notes as we went!

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